Day: March 25, 2013

Like many older, established orgs, the Anti-Defamation League has a communication and brand perception problem. The world and attitudes change around them. And they must adapt to remain relevant. This video, released to celebrate their 100th anniversary, does a good job. It’s also incredibly inspiring.

I actually got the shivers from this video that captures a new aspect of the famous Dove Real Beauty campaign. I don’t know if you will have the same reaction. But it was very moving to me. You know the campaign, right? Where Dove hires models that look like actual people (not stick-figures) to advertise their skincare products?