They’re both great videos. And if the Thai one doesn’t make you cry or at least give you goosebumps….. well, I’ll just say it’s clearly moved a lot of people. Just look at the 14 million view count.
You hear a lot of talk these days about “Content Marketing.” Content used to mean the stuff in a magazine or on TV or the radio that was not an ad. It was the content or stories that caused people to tune in or subscribe so that the magazine or TV network could then sell ads. No content, no audience. No audience no ads. No ads no money. No money, no reason to be in the publishing business. It’s really no different today it’s just that now we’re all in the publishing business. This cool little video series from Intel illustrates this nicely.
There are three useful lessons from this classic video about an ATM that knows your gender: 1) Humor works… even for serious matters 2) Accessibility matters 3) Don’t just give people something to think about, give them something to do