A Very Cool Dad: YouTube Tuesday
Here’s a challenge. Close your tab with Google in it so you can’t do any cheating/searching. Now try to describe one ad — any ad— you have seen from Lowe’s or Home Depot. Can you? I can’t.
OK. Now watch this. Odds are you’ll remember it —and if you lived in one of the markets served by this company the odds of you talking about and shopping at this company are increased. It’s from German do-it-yourself home improvement company Hornbach. They have 90 plus stores in Germany and a smattering in Austria, The Netherlands, Luxembourg, Switzerland, the Czech Republic, Sweden, Slovakia and Romania. This version of the ad (there are bunch on YouTube) is from the Czech Republic. It’s a slightly shorter edit. Some are as long as a minute and a half. These people know how to tell a story and lodge their brand into your heart—well mine at least.