BKW Quoted in Neobank Brand Awareness Story

May 7, 2021

News

Neobanks (digital banks without a brick-and-mortar presence) face a different set of marketing challenges compared to traditional retail banks.

BKW partner Barak Kassar shares some thoughts in this story.

@RevolutApp glow-in-the-dark debit card is the latest in a series of flashy debit cards to hit the market. Experts say it’s a smart, cost-effective strategy that builds customers, brand equity, and culture.

Read more here: https://t.co/Hi3HW53l9L #fintech #banks #debitcards #TS pic.twitter.com/vrycqVOYKI
— Tearsheet (@tearsheetco) April 16, 2021

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