Facebook’s new sign-in page stops describing the service as a “social utility” which I’m fairly certain meant basically nothing to almost everybody UTILIZING Facebook. Probably means taglines don’t mean all that much, anyway–given how wicked popular the service is despite the tagline. The product is the brand, after all — at least in many many cases. Here’s their new less-geeky way of saying the same thing:
Like it? Share it!
Curious how BKW can help you tell your story effectively? Let’s talk. Our focus is on the technology and life sciences industries.
Here are some things from the world of design, user experience, and marketing that made me smile this week – and a couple that made me grrrrrrrr (not a verb but you know what I mean.)
Win this fantastic book edited by Emile Heijnen and Melissa Bremmer. There are two ways to enter.
Leave a response
Responses
No responses