There is one thing that so many of the great marketing communications pieces and campaigns we share on our blog have in common. They are “off topic” — or are they? Here’s how they seem to be off-topic. They don’t get out the sledgehammer and pound you over the head with their sales pitch, their product […]
There is one good thing about the commercialization of Christmas—and that’s the commercials. And some of the best holiday ads can be found online where advertisers don’t have to buy time in 15-second increments. They have time to play and tell longer stories.
This ad is one of those that sticks with you all day long. It’s sweet, it’s sentimental, and it’s ultimately horrifying.
Here’s what BKW’s Barak told Advertising Week’s Heather Taylor: “Focus on doing good while looking good. I think the new guy will be ‘crunchier’ and more focused on doing good. He’ll ride a corporate trend of doing well while doing good. He’ll have a bit of a nonprofity feel at times. He’ll still be attractive and […]
Sending mail to customers isn’t rocket science, but it does take some time and preparation. The number one rule is get in their head. Try to imagine what they don’t know – things that are clear to you, might not be so clear to your readers. Never assume.
“Getting personal” with clients is really important to us at BKW. And it’s something the partners value in high-touch services where we are customers/clients too. BKW’s Barak recently shared some thoughts on the topic of customer service with Wealth Management magazine reporter Anne Field on one such relationship— with Kristin and Barak‘s financial advisor Brighton Jones.
Josh Bernoff (formerly of Forrester Research) just saw his book Writing Without Bullshit released by Harper Business. And BKW’s Barak is in good company with Guy Kawasaki among the K’s in the index. BTW, we’re pretty sure Josh would not approve of our using the passive(ish) voice: “just saw his book” … but how else should we […]
After researching young consumers’ relationship to money via a series of one-on-one interviews, we focused on a fresh feel and approachable content.