Author: Team BKW

MVP Test Launch for Forrester Tap

Forrester Research is aggressively moving to add management products for global enterprises. BKW led branding and marketing on a tiger team made up of the CEO, CTO and VP Marketing.

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A Missed Connection

“We rented President Trump’s childhood home to welcome refugees. Here’s what happened.” That’s a pretty interesting headline, and one I definitely clicked. When I did, I was immediately disappointed…

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They Can Smell Fear

What Communicating With My Teens Has Taught Me About Communicating With Any Audience My kids are just two of millions

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Digital Warriors

It’s not their male-ness that makes my sons and husband obsess about sport. It’s because of the connection they feel to their team. A connection that is by no means accidental.

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Stories are Telling

As passive consumers, we gobble up the pretty parts of social media – the curated shots, the perfect lighting, the ethereal colors and landscapes and incredible views of locales we may never get the chance to visit. It’s eye candy, but when our sweet tooth is satisfied, what satiates us?

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Is it Influencer Marketing or is it Just Alex?

At this stage though, most of us know that many such influencer product recommendations are no more reliable than recommendations made by brands. The solution that some companies are embracing is to find influencers with smaller reach, but genuine passion and trustworthiness.

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