Here’s what BKW’s Barak told Advertising Week’s Heather Taylor: “Focus on doing good while looking good. I think the new guy
Sending mail to customers isn’t rocket science, but it does take some time and preparation. The number one rule is get in their head. Try to imagine what they don’t know – things that are clear to you, might not be so clear to your readers. Never assume.
“Getting personal” with clients is really important to us at BKW. And it’s something the partners value in high-touch services
Josh Bernoff (formerly of Forrester Research) just saw his book Writing Without Bullshit released by Harper Business. And BKW’s Barak is in
Dan Tynan wrote this piece for The Guardian. BKW’s Barak was a part of it. Here’s his bit: “Barak Kassar,
We had a great day at BKW with team members coming in from Portland (Emer), Connecticut (Kathryn), Austin (Dan) and
BKW partner Barak Kassar was quoted in a Reputation Management piece by Jessica Merritt suggesting a strategic communications and technology innovation to
Tin Shingle picked up on a tweeting habit of BKW Partner Barak Kassar The “Quote Tweet” Steps Up The Game
Check out this Fortune piece headlined “If you thought the Bud Light ad campaign was bad, check these out” by Daniel Bukszpan for a quote