One of the trickiest tricks for a marketer to get right is that of making your product or service feel as if it’s part of a higher calling or a greater movement. It’s so easy to get wrong. Let’s face it, products or services are often very banal. So imbuing them with anything is hard. […]
And then it will give you heart again. Check out this powerful (and wow, viral) Facebook video from Finansforbundet, a Norwegian union for workers in finance.
Is the White House’s military parade idea a good one? The parade would be a form of communication — basically a marketing stunt. It would be held, filmed, viewed and shared (like this or this —only probably way less cool.) Not long before the White House announced the parade idea, the following video went viral in the […]
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