Blog BKW

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Stories are Telling

As passive consumers, we gobble up the pretty parts of social media – the curated shots, the perfect lighting, the ethereal colors and landscapes and incredible views of locales we may never get the chance to visit. It’s eye candy, but when our sweet tooth is satisfied, what satiates us?

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Is it Influencer Marketing or is it Just Alex?

At this stage though, most of us know that many such influencer product recommendations are no more reliable than recommendations made by brands. The solution that some companies are embracing is to find influencers with smaller reach, but genuine passion and trustworthiness.

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