It’s not their male-ness that makes my sons and husband love sports and watch sports and talk about sports and get sports alerts on their phones that demand their immediate attention and subsequent commentary. It’s not because they are guys, that they throw athletes’ names around and expect me to know who they are talking about when it comes to trades and deals and injuries and burgeoning Twitter beefs between rivals.
Part of me loves the new set of ads from online stock trading platform E-Trade. They’re funny. They’re creative. They’re visually arresting. But they fall very short strategically. Watch a few and I’ll say why in a minute. The ads do a good job creating an enemy. And enemies (real or otherwise) can be dramatically […]
She was staring at the billboard. For a long time. Like actually reading it. Who does that anymore?
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