Storytelling Tips
Your Product is Only Part of Your Story
Your product/technology/science is only part of your story. You need more. Like a sense of momentum, velocity, “social proof,” and a few nice relatable details.
April 14, 2023
Think with Learn with Laugh with Cringe with BKW
Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients. Plus you will get a glimpse into our own work, meet customers, meet our team, meet one another, and more.
Others' Work We Love
Barilla, Federer, Zizou: Rare Example of Memorable Celebrity Marketing
This video from pasta maker Barilla will put a huge smile on your face — and is much more memorable than most celebrity marketing.
December 12, 2022
News
BKW on Daily Ad Brief’s Digital Champions Show
It was great to see one of our partners interviewed by Charlene Shirk on Daily Ad Brief’s Digital Champions show.
December 5, 2022
Growth Tips
Learning More than Language from Duolingo
Check out this fantastic podcast. Tim Ferriss interviews Duolingo co-founder Luis von Ahn. Lots to learn.
August 11, 2022
Storytelling Tips
Creativity AND Compliance
Sometimes there can be a culture clash between creative teams and compliance teams. It’s very much worth trying to avoid that — and to find ways to understand one another. The costs of non-compliance can be high. Yet, as you’ll see from these Coors and Budweiser examples, the costs of non-creativity can be high too.
August 11, 2022
Werewolf Erotica and the Ubers of Novel Writing
I really like the online publication Rest of the World which looks at tech from a non-US perspective. And this is a classic recent article: Werewolf erotica is the latest global gig work trend. It’s also a $3.7B business in China.
July 31, 2022
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