Apple Gets Funny Again
Barak Kassar
May 21, 2021
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Apple’s brand new iPhone privacy ad—just like the old I’m a Mac, I’m a PC ads—is funny and is really good about making its points.
Category: Mail
Gorgeous Google Video
Barak Kassar
May 19, 2021
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Product videos don’t get much better than this one—for Google’s Project Starline. The emotion is raw and real. The team was disciplined in keeping the descriptions of technology at a high level. Plus there’s the “that was mind blowing” line at 1:33.
Nice, simple branding video
Barak Kassar
May 12, 2021
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Abodu has done a really nice job with the basics of graphic design, motion graphics and branding (I love how clean their animated logo is) — but that’s NOT the branding aspect I’m focused on. It’s how excited the neighbors and family are. That’s the brand promise here. They are not pounding us with benefits and features. They’re just sharing happiness.
A Clever Contest
Barak Kassar
March 8, 2021
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Check out this contest from one of my favorite upstart brands, Enda Sportswear.
The Moment of Brand Awareness
Barak Kassar
February 23, 2021
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Companies often grossly underestimate how hard, expensive and time-consuming it is, to birth their brand in the minds of a critical mass of customers.
Valentine’s Day Database Breakdown
Barak Kassar
February 15, 2021
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No I didn’t. And your database knows it.
A Very Human On-Hold Message
Barak Kassar
May 5, 2020
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I had to call PG&E, our power company, the other day. Their pre-recorded message began with the usual dry blah blah meaninglessness.
I was barely listening. But then this caught my ear.
The Not-So-Naked Chef
Barak Kassar
February 25, 2020
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When you get to the website, it’s like only 20% of what you can see is what you actually came for—Oliver’s yummy recipes.
Subject – Body Disagreement
Barak Kassar
February 25, 2020
No Comments
It was a good subject line. It made me look. And then …