When I write “being” like that it sounds passive, almost lucky. But this guy is all about actively putting himself there.
Look how Ramp is growing their business by getting their brand in front of their customers’ customers—in three perfect steps.
This Girl Scout knows the most fundamental marketing move: reach people where they are.
We even have this line in our contract: “We work on a co-creation of value model …. Together we’ll make something special.”
Here’s a version of a thank you note we sent to the BKW team at year end. We want to share it with you too.
When The New York Times seeks input from people who might be impacted by a story, they don’t wait till the end of the story to ask. They know how few people get that far.
Smartly combining words and concepts can make your life as a communicator much easier.
I’m really appreciating the core ideas set forth by Geoff Smart and Randy Street in “Who.” I’m using it to
