Category: Blog

She was staring at the billboard. For a long time. Like actually reading it. Who does that anymore?

As passive consumers, we gobble up the pretty parts of social media – the curated shots, the perfect lighting, the ethereal colors and landscapes and incredible views of locales we may never get the chance to visit. It’s eye candy, but when our sweet tooth is satisfied, what satiates us?

At this stage though, most of us know that many such influencer product recommendations are no more reliable than recommendations made by brands. The solution that some companies are embracing is to find influencers with smaller reach, but genuine passion and trustworthiness.

I would take a bite for a photo opp because it would definitely make my eyes pop. Instagram ָand the increasing photogenic-ness of food.

Fyre Festival’s pitch deck is worth reading not just for the schadenfreude but also for a look at the future of media.

This week, I received the best e-mail confirmation I’ve ever received. Even if their product turns out to be a wash, this e-mail would almost be worth the $$$.

Despite Pepsi being in the fast moving consumer goods business, their PR disaster up was a slow-moving one—and therefore easy to prevent.

We often write about a single piece of marketing communications on the BKW blog. Today though: an entire (whoooah!) video collection — from Adobe’s Marketing Cloud division.