Today is July 3, AKA Independence Eve, a witty “holiday” made up by the people at Newcastle Brown Ale. What a cool concept, and their videos are even cooler… but, sadly, their digital distribution is, shall we say, a bit “pants.”
As I write this I’m on a US Airways flight somewhere between San Francisco and Charlotte, North Carolina. Charlotte is where USAir’s infamous Twitter porn-faux-pas all began last week.
Welcome to a new format for YouTube Tuesday. Commentary is going to be shorter (like Twitter length shorter). Faster for you. Faster for me. Read on.
We just launched a new website for CirraGroup who offer an innovative (think information crowdsourcing among professionals) and powerful solution
There really is nothing to say about this video about an ad campaign other than “wow” — it’s an amazingly clever use of social media.
I really like this recent video produced by Woolworths (not the defunct US retailer but the South African one sometimes called Woolies). According to the date on the video, it was shot two days after Mandela died—so this was well planned well in advance. This video could easily have come off as a crass commercial hijacking of Nelson Mandela’s legacy. It doesn’t feel that way to me though.
They’re both great videos. And if the Thai one doesn’t make you cry or at least give you goosebumps….. well, I’ll just say it’s clearly moved a lot of people. Just look at the 14 million view count.
You hear a lot of talk these days about “Content Marketing.” Content used to mean the stuff in a magazine or on TV or the radio that was not an ad. It was the content or stories that caused people to tune in or subscribe so that the magazine or TV network could then sell ads. No content, no audience. No audience no ads. No ads no money. No money, no reason to be in the publishing business. It’s really no different today it’s just that now we’re all in the publishing business. This cool little video series from Intel illustrates this nicely.
There are three useful lessons from this classic video about an ATM that knows your gender: 1) Humor works… even for serious matters 2) Accessibility matters 3) Don’t just give people something to think about, give them something to do
I just love this video. I also happen to love this app and use it for email on my phone—about 100 times a day (ugh!).
The video does a great job seamlessly combining a short story (of a woman taking hike in nature) and sharing product features and benefits. And they do it in a very simple, minimalist way which is itself a nod to their simple, minimalist product.