Not only is this pure pure fantastic on-message marketing with a dead simple call to action — it’s funny and fast moving. It’s more than three minutes long though it doesn’t feel it at all!
This is a story of how some people are developing tools and apps and “media” that show a deep deep understanding of the ways messages can be spread today. How they recognize that a teeny 73 by 73 pixel “billboard” in the form of a profile picture is seen by a lot of people a lot of times — each time they read a tweet. And how they have tapped into technology and human desire to spread messages in new, effective ways. It also gives a great, simple, illustrated (because I am going to illustrate it for you) example of what is sometimes called a “viral loop”.
Here’s an awesome company video for online gaming outfit Kixeye in San Francisco. It’s designed to recruit top engineers and other talent to the company (that can be a real challenge these days) and it’s also cool enough to possibly appeal to customers too.
Facebook launched “Facebook Stories” a while ago … I was immediately impressed and continue to be. Look at this one. It is something that is very emotional, quite easy to relate to, easy to feel good about, and it ties the product (Facebook) in in a direct (but not in-your-face) way.
it’s such a great example of the “continuous scrolling” style that quite a few product companies are using now. Like this one from Activate drinks or this for VW’s Beetle. Plus this one for Desk.com that I’m proud that Rassak wrote the copy (AKA the text) for.
We created an “Enhanced Endcap” demo for the 2012 Shopper Marketing Expo, taking a standard ‘endcap” (a display for a product placed at the end of an aisle) and enhancing it with SweetSpot’s powerful mobile technology.
There are a lot of smiles in this bittersweet video. I can only speak personally here and not from research, but I’d much rather watch and share — and give — when there are smiles involved. They really are taking a sad song and making it better.
It’s cool how they don’t actually show the website. That’s one of the things that makes this video interesting. I do also like how they subtly communicate their authority as digital communicators by showing a very important part of making a website — —user testing. And I’m a sucker for funny little endings — and this one has one — a two-word funny little ending that is the punchline.
This video from Expedia is ideal content for social media — it does not sell directly but it tells you a story. It makes you notice the brand, develop an affinity for it. And, in that way, it is selling. But subtly.