Depending on the roll of a virtual dice that a computer on the internet just cast, this blogpost has one of the two following headlines:
“This Headline is a Trial Balloon”
or
“Testing, Testing 1, 2, 3”
Welcome to one of the cooler (and really powerful) areas of digital communication: real-world testing.
I felt guilty twice today when I rejected marketers appeals to me. Both appeals used guilt. But they came off really
Nice! Creativity.org, the website we designed and built for San Francisco’s Children’s Creativity Museum, has been named an Official Honoree for the 16th Annual Webby Awards.
Even though Apple’s latest iPad model (the third) has been on sale for close to a month, there are still many billboards up advertising the iPad 2. I have spotted them in recent days all over San Francisco and also in Los Angeles. For what has been historically a famously detail-oriented company that seems to live by (and for) the theater of it’s product launches — this seems odd.
United Business Media (UBM) is a publicly traded media company based in the UK with global operations—and a history that goes back
Rassak recently finished up a redesign and rebuild of the Mill Valley Philharmonic Orchestra website. The orchestra is a fantastic
Here are three product (or service) videos I came across lately. Check ’em out and, if you’re interested, read a quick marketing communications critique of each. And please, feel free to add your own.
The BKW copywriting team worked in deep collaboration with senior management at Desk.com to create copy for their new website.
I was not feeling a piece of work grab me the other day while working with a designer on a project. The work looked sharp — but there wasn’t one main element that called out to me… one thing that just popped off “the page” and made me want to dive in. It was all a bit of a blur.