Let’s Make a Movie Together
Barak Kassar
November 15, 2008
No Comments
I just got off the phone with somebody in California who wants to involve several people in the making of
Category: Blog
“The Study of the Web That Should Have Been Conducted of Television in the 1940s”
Barak Kassar
November 13, 2008
1 Comment
The general sessions at the Monaco Media Forum are being shot and posted to YouTube and this one — yesterday’s
Unbundling “Web 2.0” … Smart Column in the Financial Times
Barak Kassar
November 12, 2008
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I never actually made it to the Web 2.0 conference in Berlin a couple of weeks ago. I’d headed over
A Dog or a Social Network
Barak Kassar
November 11, 2008
1 Comment
This weekend we enjoyed a lovely lunch with Kristin’s Catalan friend Anna at her apartment in San Cugat — just
Ending “Wrap Rage” … Amazon.com Takes on the Total Customer Experience
Barak Kassar
November 10, 2008
1 Comment
Everything communicates… and nothing communicates an attitude of “we don’t really give a shit about you” more than the totally
What’s in a Word? … and Otherwise Deconstructing an Apple Announcement
Barak Kassar
November 4, 2008
2 Comments
What’s in a word? A lot… of course. Apple, like many companies, is very sensitive to how personnel moves are
“Least Sold”… eCommerce with Character
Barak Kassar
October 30, 2008
No Comments
Some companies believe their logo is their brand. And that’s that. Some of the best brands communicate with every sinew
Financial Crisis and Abraham Maslow’s Hieararchy of Human Needs
Barak Kassar
October 28, 2008
1 Comment
As more and more financial pressure is put on people, it will be important for companies to change the way
A Great Viral That Sticks Perfectly to Core Communications Goals
Barak Kassar
October 23, 2008
No Comments
It’s nice to see a viral (this one paid for by MoveOn.org) that tracks so well to a key communications