The one-click allowed top execs to grow their Twitter following in a focused way, nurtured relationships with prospective clients, and helped promote IKANOW’s own content online.
BKW Partners helped IKANOW, a cybersecurity firm, engage on Social Media by creating a 1-click e-mail of shareable content that promoted the company, and helped them lead the conversation.
Each week, top execs would receive an e-mail with four parts:
Promote the Company
Promoting the company included sharing company content, company-related news, and popular tweets. Suggestions could be shared with just one click.
Lead Industry Conversation
For this section, the BKW team researched popular cybersec events and listed them in the e-mail each week, along with their respective hashtags, so that IKANOW could lead the conversation around them.
The team researched IKANOW’s new followers, and selected 2-5 potentially valuable connections each week for the executive team to reach out to.
Each executive team member received one piece of shareable content that was directly related to their area of expertise.