News

Articles may refer to BKW's prior incarnation as Rassak Experience

What Will The New World’s Most Interesting Man Do Next?

Here’s what BKW’s Barak told Advertising Week’s Heather Taylor: “Focus on doing good while looking good. I think the new guy will be ‘crunchier’ and more focused on doing good. He’ll ride a corporate trend of doing well while doing good. He’ll have a bit of a nonprofity feel at times. He’ll still be attractive and […]

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The Importance of Getting Personal with Clients

“Getting personal” with clients is really important to us at BKW. And it’s something the partners value in high-touch services where we are customers/clients too. BKW’s Barak recently shared some thoughts on the topic of customer service with Wealth Management magazine reporter Anne Field on one such relationship— with Kristin and Barak‘s financial advisor Brighton Jones.  

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In Good Company in Josh Bernoff’s “Writing Without Bullshit” Index

Josh Bernoff (formerly of Forrester Research) just saw his book Writing Without Bullshit released by Harper Business. And BKW’s Barak is in good company with Guy Kawasaki among the K’s in the index. BTW, we’re pretty sure Josh would not approve of our using the passive(ish) voice: “just saw his book” … but how else should we […]

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BKW Partner Tells The Guardian “How To Embarrass Your Children on Snapchat”

Dan Tynan wrote this piece for The Guardian. BKW’s Barak was a part of it. Here’s his bit: “Barak Kassar, 50, who runs a digital branding company, is another fan of Snapchat’s face-transmogrifying technology. As an example, he combined his visage with mine. FacebookTwitterPinterestHalf Barak, half Dan, all terror. ‘I have teens,’ he says. ‘I use […]

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How Chipotle Can Bounce Back from its Reputation Challenge: BKW Partner in Reputation Management Journal

BKW partner Barak Kassar was quoted in a  Reputation Management piece by Jessica Merritt suggesting a strategic communications and technology innovation to help Chipotle weaether it’s reputational issues. Chipotle can absolutely come back and come back strong,” says Barak Kassar. “But first they need to contain and explain. They can’t start to come back with a flashy, […]

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What Is A Quote Tweet, And When Do I Want To Use It Instead Of A Retweet?

Tin Shingle picked up on a tweeting habit of BKW Partner Barak Kassar The “Quote Tweet” Steps Up The Game Of The “Reply” and of the “Retweet” The Quote Tweet let’s you say something along with your Retweet, while showing people the original tweet. Literally, you’re saying something above the Retweet. This gives your readers […]

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What Do Recruiters Need to Know About Social Media?

BKW Partner Barak Kassar is quoted in Recruiter.com. “Social media is all about short conversations — some would say small conversations — or even small talk. And that’s great. In real life, many big big things come from small things — even small talk. “We let people know that being on social media is just […]

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Talking Digital Community Organizing with Ad Agency Planners

Planningness 2010 … Barak Kassar, Rassak Experience from Rassak Experience Mark Lewis is a very cool and interesting guy. He’s originally Belgian — though he sounds very British. He’s been in the San Francisco Bay area for many years now. He is Group Director for Brand Strategy at the San Francisco ad agency Venables Bell […]

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BKW Partner to Speak on Social Media at CASE Europe, Oxford

Rassak’s Creative Director Barak Kassar will speak on Content for Social Media at the CASE Europe conference in Oxford March 10. The Council for Advancement and Support of Education is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas.

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Video: BKW’s Law of Creativity

The Law of Creativity: The More Competitive Your Sector, The More Creative You Need To Be. Barak Kassar @ Gild Barcelona from Barak Kassar on Vimeo. Over the years BKW has helped a bunch of companies solve sticky problems through creative content. So when I was invited to present to a group of business execs […]

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Cisco Systems Social Media Manager’s Blog Covers Campaign

LaSandra Brill, a social media manager at Cisco Systems, has an interesting blog called Marketing in a Web 2.0 World. Yesterday she posted a nice piece about our Ray Hopewood campaign for BigFix.She makes good points… including “Learn as you go – No risk, no reward. We are all treading in new waters here – […]

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