News

Articles may refer to BKW's prior incarnation as Rassak Experience

The Importance of Getting Personal with Clients

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“Getting personal” with clients is really important to us at BKW. And it’s something the partners value in high-touch services where we are customers/clients too. BKW’s Barak recently shared some thoughts on the topic of customer service with Wealth Management magazine reporter Anne Field on one such relationship— with Kristin and Barak‘s financial advisor Brighton Jones.  

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In Good Company in Josh Bernoff’s “Writing Without Bullshit” Index

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Josh Bernoff (formerly of Forrester Research) just saw his book Writing Without Bullshit released by Harper Business. And BKW’s Barak is in good company with Guy Kawasaki among the K’s in the index. BTW, we’re pretty sure Josh would not approve of our using the passive(ish) voice: “just saw his book” … but how else should we […]

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BKW Partner Tells The Guardian “How To Embarrass Your Children on Snapchat”

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Dan Tynan wrote this piece for The Guardian. BKW’s Barak was a part of it. Here’s his bit: “Barak Kassar, 50, who runs a digital branding company, is another fan of Snapchat’s face-transmogrifying technology. As an example, he combined his visage with mine. FacebookTwitterPinterestHalf Barak, half Dan, all terror. ‘I have teens,’ he says. ‘I use […]

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How Chipotle Can Bounce Back from its Reputation Challenge: BKW Partner in Reputation Management Journal

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BKW partner Barak Kassar was quoted in a  Reputation Management piece by Jessica Merritt suggesting a strategic communications and technology innovation to help Chipotle weaether it’s reputational issues. Chipotle can absolutely come back and come back strong,” says Barak Kassar. “But first they need to contain and explain. They can’t start to come back with a flashy, […]

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If You Thought the Bud Light Ad Campaign was Bad, Check These Out … BKW in Fortune Magazine

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Check out this Fortune piece headlined “If you thought the Bud Light ad campaign was bad, check these out” by Daniel Bukszpan for a quote from BKW partner Barak Kassar. Kurl-On mattresses Malala Yousafzai is many things — human rights advocate, female education activist, Nobel Prize laureate. And according to an ad campaign for Kurl-On, her wounded body can also […]

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BKW Partner to Speak on Social Media at CASE Europe, Oxford

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Rassak’s Creative Director Barak Kassar will speak on Content for Social Media at the CASE Europe conference in Oxford March 10. The Council for Advancement and Support of Education is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas.

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