it’s such a great example of the “continuous scrolling” style that quite a few product companies are using now. Like this one from Activate drinks or this for VW’s Beetle. Plus this one for Desk.com that I’m proud that Rassak wrote the copy (AKA the text) for.
There are a lot of smiles in this bittersweet video. I can only speak personally here and not from research, but I’d much rather watch and share — and give — when there are smiles involved. They really are taking a sad song and making it better.
It’s cool how they don’t actually show the website. That’s one of the things that makes this video interesting. I do also like how they subtly communicate their authority as digital communicators by showing a very important part of making a website — —user testing. And I’m a sucker for funny little endings — and this one has one — a two-word funny little ending that is the punchline.
This video from Expedia is ideal content for social media — it does not sell directly but it tells you a story. It makes you notice the brand, develop an affinity for it. And, in that way, it is selling. But subtly.
YouTube Tuesday took a break last week for the Jewish New Year (happy new year if that’s your thing, BTW). We’re
It’s YouTube Tuesday again… welcome back to three product or service videos and three mini marketing communications/branding critiques. Here goes:
This week… Old Spice, Dr. Numb and Microsoft
It’s YouTube Tuesday again… so here you go. Three product/service videos and three mini marketing/branding critiques. 1. Insane, Beautiful Flying
1. Awesome $600 Invisible Bike Helmet: What’s to say? This product is super damn cool….
2. Creepy? Lytro User in Love: In many ways this video for the Lytro — the revolutionary camera that lets you choose what part of your photo to have in focus (long after you’ve taken the picture) — is really smart.
3. Sharpie: Rather than just asking Sharpie customers to send in a video of themselves