Ramp’s Viral Loop in 3 Perfect Steps
Barak Kassar
March 8, 2024
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Look how Ramp is growing their business by getting their brand in front of their customers’ customers—in three perfect steps.
Tag: Storytelling Tips
This Girl Scout Gets It
Barak Kassar
January 27, 2024
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This Girl Scout knows the most fundamental marketing move: reach people where they are.
Get It Together
Team BKW
May 26, 2023
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Smartly combining words and concepts can make your life as a communicator much easier.
How to Start Your Story
Team BKW
May 5, 2023
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If your problem is knowing how to start, here’s a solution 🙂
Your Product is Only Part of Your Story
Team BKW
April 14, 2023
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Your product/technology/science is only part of your story. You need more. Like a sense of momentum, velocity, “social proof,” and a few nice relatable details.
Creativity AND Compliance
Barak Kassar
August 11, 2022
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Sometimes there can be a culture clash between creative teams and compliance teams. It’s very much worth trying to avoid that — and to find ways to understand one another. The costs of non-compliance can be high. Yet, as you’ll see from these Coors and Budweiser examples, the costs of non-creativity can be high too.
Reporting from the Bathroom: Dyson’s Smart Branding
Barak Kassar
May 29, 2021
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Yes I am writing to you from a Starbucks loo. Sorry. But check this out. Dyson is using real estate