We’re about to wrap a banner ad project for a client. I’m really happy with the work and am looking forward to showing you soon. Meanwhile, here’s a peek into an aspect of the Rassak creative process– it’s one reason I believe the banner ads we produce tend to have far higher click-through rates than are typical.
Palo Alto-based NFOCUS Neuromedical is the creator of LUNA, a breakthrough device to save the lives of brain aneurysm patients.
With their permission, I am going to share two highly effective emails sent out by two Rassak clients. These weren’t mass-emails, mind you. They were just the opposite — sent just to a relative handful of close people.
The first came from Matt Trifiro, SVP Marketing at Assistly. Assislty makes an awesome SaaS customer service tool.
Scooting to the train today made me think about the name of this place on Valencia Street in San Francisco. They make pizza, so the name is a sort of geeky pun. It’s called Pi Bar and here’s their website. As I scooted past I thought (in a not so sort-of geeky way) how does one type that name into a search engine? There is no Pi key on a keyboard.
Have you read Made to Stick, Why Some Ideas Survive and Others Die by Chip and Dan Heath? It’s a
Proving once again that you don’t need a monster marketing budget to catch peoples’ eye .. this flyer from a
It’s a common debate at protests and other large gatherings of people — how many people are there? The organizers
nFocus Neuro (acquired by Medtronic) asked BKW Partners to create a video to introduce it’s revolutionary brain aneurysm surgical device
The title of this post used to be: “Today’s Google Doodle is Totally Awesome, But It Does Show A Weakness”.