Ray Hopewood for President

November 1, 2007

Working with BigFix SVP Marketing David Appelbaum, and Rassak Creative Net members Walt Morton and Greg Wrangler, Rassak developed and produced this fantastic attention-getting campaign for our software company client BigFix. This campaign received front-page business section coverage in the San Francisco Chronicle, the New York Times, NPR, Scobleizer, (more Scobleizer), Ze Frank and many many blogs around the world.

The campaign was multi-faceted with interconnected micro-sites, ads, events, and even merchandise. It also featured a lot of fake news video and documentary footage. Here are some clips:

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